Technical SEO Engineer
Piyush Rathod
Technical SEO engineer at 24Squad who builds the SEOKit24 browser tools. Runs canonical audits and duplicate-content investigations across client sites — the mechanics in these posts are grounded in what he actually sees in crawlers and Search Console.
Writing by Piyush Rathod(30)
Blog · Technical
Alternate Page with Proper Canonical Tag: Meaning and Fixes
What Google Search Console's alternate page with proper canonical tag status means, when it is harmless, when it hides traffic loss, and how to fix it.
Oct 12, 2026 · 9 min read
Blog · Technical
Internal Links and AI Search: How Bots Discover Your Content
AI retrieval crawlers navigate your internal link graph differently than Googlebot — here's how that affects your pages' discovery and citation in AI Overviews.
Oct 12, 2026 · 10 min read
Blog · Technical
DOM Depth in AI Search: Why HTML Bloat Ruins Citations
Learn how excessive DOM depth and HTML bloat break RAG passage extraction in AI search. Clean your DOM tree, boost entity salience, and defend AI citations.
Oct 11, 2026 · 14 min read
Blog · AI + SEO
Semantic Chunking for SEO: Structuring HTML for AI Citations
Learn how AI search engines and RAG pipelines chunk HTML documents. Structure semantic headings, DOM boundaries, and passages to win AI Overview citations.
Oct 9, 2026 · 15 min read
Blog · Technical
Heading Hierarchy: Why Skipped Levels Hurt Rankings
Skipped heading levels and duplicate H1s break DOM outlines. Learn how search crawlers and AI parse headings, plus a practical hierarchy audit workflow.
Oct 6, 2026 · 11 min read
Blog · AI + SEO
How Google's Helpful Content System Detects AI Text
Google's helpful content classifier does not read minds — it reads sentences. Here is what the signals are, how they stack, and what moves the needle.
Oct 5, 2026 · 11 min read
Blog · Content
Google AI Overviews and SEO: What to Measure
AI Overviews change how users click and how you measure organic performance. Learn to isolate AI referrals, track the right metrics, and adapt your SEO.
Oct 1, 2026 · 5 min read
Blog · Technical
HTTP 103 Early Hints for SEO: Cutting LCP on Dynamic Pages
Deploy HTTP 103 Early Hints to slash LCP latency on dynamic sites. Learn how 1xx headers work, how Googlebot handles them, and how to avoid cache traps.
Sep 30, 2026 · 17 min read
Blog · Technical
HTTP Status Codes for SEO: How Crawlers Handle Every Code
Master HTTP status codes for SEO. Learn how Googlebot and AI crawlers handle 301, 302, 304, 404, 410, and 503 responses, and how to prevent crawl waste.
Sep 29, 2026 · 14 min read
Blog · Technical
Speculation Rules API: Instant LCP and Crawl Safety
Prerender pages with the Speculation Rules API for sub-100ms LCP. Learn how speculative prerendering affects Core Web Vitals, search bots, and server load.
Sep 29, 2026 · 11 min read
Blog · Technical
JavaScript Rendering 2026: What Google Docs Say
Google updated its JavaScript rendering docs many times since 2024. Here is what the docs specify, what changed, and what still causes indexing failures.
Sep 28, 2026 · 8 min read
Blog · SEO & Search
Core Web Vitals 2026: INP vs FID and Ranking Impact
INP replaced FID in March 2024. After 18 months of field data, here is what ranking correlation studies show and which metrics drive ranking outcomes.
Sep 25, 2026 · 8 min read
Blog · Technical
Fix Crawled Currently Not Indexed: Root Causes & Fixes
Stuck with Crawled – currently not indexed in Search Console? Here is the complete technical audit playbook to diagnose quality signals and get URLs indexed.
Sep 24, 2026 · 12 min read
Blog · Technical
Schema Markup Drift: Why Valid JSON-LD Gets Ignored
Passing the schema validator is not enough. Learn how schema markup drift silently strips rich snippets, causes AI search exclusion, and how to fix it.
Sep 24, 2026 · 11 min read
Blog · AI + SEO
AI Overviews vs Organic CTR: The 2026 Measurement Guide
AI Overviews reduce organic CTR for informational queries by 20–40%. Here is how to measure the real impact and what to report in your SEO dashboards instead.
Sep 20, 2026 · 9 min read
Blog · Technical
How AI Search Bots Crawl Your Site vs Googlebot
AI search systems use different crawlers than Googlebot. Optimizing only for Google may leave your content invisible to Perplexity, ChatGPT, and Gemini.
Sep 17, 2026 · 9 min read
Blog · AI + SEO
Entity SEO in 2026: How to Make AI Cite Your Brand
AI search cites entities, not pages. The 2026 entity SEO field guide — Knowledge Graph wiring, schema, sameAs, and the 20-minute cite-worthiness audit.
Sep 14, 2026 · 13 min read
Blog · Technical
Domain Migration SEO: The 2026 Move-Without-Loss Playbook
Domain migration SEO in 2026: URL maps, 301 redirect rules, and Search Console moves that protect rankings — plus 4 mistakes that cost months of traffic.
Sep 12, 2026 · 16 min read
Blog · Technical
Core Web Vitals Are Now an AI Overview Selection Factor
AI systems that power AI Overviews are selective. Most guides ignore this: your Core Web Vitals scores directly determine whether your content gets surfaced.
Sep 11, 2026 · 11 min read
Blog · SERP
Featured Snippets in 2026: The Position Zero Playbook
Featured snippets can add roughly 8% CTR without changing your rank. The format-match rule, six winning structures, and the audit to earn position zero.
Sep 5, 2026 · 11 min read
Blog · Off-Page
Parasite SEO Explained: Why It Works and Why It Burns
Parasite SEO ranks fast on high-authority domains, but the traffic is rented. The mechanics, the failure modes, and the owned-domain play that compounds.
Feb 2, 2026 · 9 min read
Blog · Technical
hreflang 101: The Hreflang Tag Without Tears
hreflang is the most mis-implemented tag in international SEO. Learn the three rules, the mistakes that silently break it, and a validation loop that holds.
Jan 30, 2026 · 11 min read
Blog · Content
AI Content Detectors in 2026: A Reality Check
AI content detectors promise certainty and deliver coin flips. Here is how they work, why they fail, the one signal they cannot fake, and what Google scores.
Jan 28, 2026 · 11 min read
Blog · Ecommerce
The Ecommerce SEO Checklist (2026 Edition)
The 2026 ecommerce SEO checklist: 10 action items for faceted navigation, product schema, third-party reviews, image optimisation, and conversion-rate signals.
Jan 19, 2026 · 10 min read
Blog · Technical
Duplicate Content Penalty: What Google Actually Does
There is no duplicate content penalty in Google — there is a filter that picks one version to rank and ignores the rest. Here is how it decides who wins.
Jan 15, 2026 · 15 min read
Blog · Off-Page
Negative SEO: How to Spot It and Shut It Down
Negative SEO is rare but real. Spot toxic backlinks, scraped content, fake GMB listings, and click fraud early — then shut each attack down before it sticks.
Jan 13, 2026 · 10 min read
Blog · Technical
Log File Analysis for SEO: The Non-Engineer's Playbook
Log file analysis shows what Googlebot really crawls and what it wastes your crawl budget on. Here is the 14-day, no-engineer workflow to act on it fast.
Jan 12, 2026 · 10 min read
Guide · Performance
Core Web Vitals: The Page Experience Factor Moves Rankings
LCP, INP, and CLS explained— what each metric measures, what it ignores, the thresholds Google rewards, and the step-by-step fixes that move real-world numbers.
10 min · Advanced
Guide · On-Page
On-Page SEO: The Complete Audit Checklist
The SEO audit checklist agencies depend on — title tags, headings, schema, and internal links, sequenced by impact so you fix what moves rankings first.
18 min · Intermediate
Guide · Technical
Technical SEO: A Crawl-First Audit
Crawl budget, indexing, canonicals, hreflang, and JS rendering — the foundation everything else builds on, audited to catch failures before they compound.
24 min · Advanced