Founder & Growth Strategist
Renish Mithani
Founder of 24Squad, FinTax24, and WebGrow24. Startup coach and strategist with a digital marketing practice spanning SEO, content, and analytics for Indian SMBs. Long-term, operator-led philosophy.
Writing by Renish Mithani(21)
Blog · AI + SEO
Citation Churn in AI Overviews: Why Sources Disappear
Discover why Google swaps out AI Overview citations weekly. Understand citation churn mechanisms, corroboration scoring, and how to defend source visibility.
Oct 10, 2026 · 9 min read
Blog · Content
Search Intent Fracture: How to Rank Multi-Intent Keywords
Google SERPs split single queries into multiple intent layers. Learn how to map search intent fracture, structure hybrid pages, and win organic clicks.
Oct 7, 2026 · 11 min read
Blog · Content
Content Decay Audit: How to Identify and Recover Rankings
Diagnose content decay before traffic collapses. Learn the 4 decay types, Search Console detection queries, and a 5-step surgical content refresh playbook.
Oct 2, 2026 · 10 min read
Blog · SEO & Search
SGE vs AIO vs AI Mode: How Google Ranks Three AI Surfaces
SGE, AI Overviews, and AI Mode are Google's three key AI search experiences in 2026. They surface for varying queries and expose content differently now.
Sep 27, 2026 · 8 min read
Blog · Technical
LLMs.txt for SEO: What Actually Drives AI Search Citations
Discover how llms.txt works for SEO, what AI search engines actually parse, and how to format machine-readable files to maximize citations across LLM models.
Sep 24, 2026 · 11 min read
Blog · SEO & Search
September 2026 Core Update: Patterns Worth Tracking
The September 2026 core update is rolling out. Here is what data shows, which site types are winning and losing, and which quality signals shift rankings.
Sep 24, 2026 · 7 min read
Blog · AI + SEO
Information Gain in SEO: How Algorithms Score Originality
Search engines and AI models now score content on information gain. Here is how originality scoring works and how to optimize pages for novel search value.
Sep 22, 2026 · 13 min read
Blog · AI + SEO
E-E-A-T Content Audit: Finding Your Authority Gaps
Most E-E-A-T audits focus on schema. The real gaps are in your content. This workflow shows what AI search and quality raters check and the fix priority.
Sep 21, 2026 · 12 min read
Blog · Tools
How to Track AI Search Traffic in Google Analytics 4
GA4 does not tag ChatGPT, Perplexity, or Gemini referrals as AI traffic by default. Here is the 2026 setup that surfaces real numbers from AI search traffic.
Sep 9, 2026 · 10 min read
Blog · Strategy
Programmatic SEO Without Template Spam: The 2026 Playbook
Programmatic SEO wins when each URL ships real information and loses when it ships keyword-swapped shells. The architecture, the quality bar, and the audit.
Sep 8, 2026 · 11 min read
Blog · Content
Content Pruning for SEO: The 2026 Decision Framework
Content pruning is the highest-leverage SEO move most teams skip. Here is the decision framework for delete vs merge vs refresh — and the 90-day plan.
Sep 7, 2026 · 11 min read
Blog · AI + SEO
Zero-Click SERPs Rewrote SEO: What To Measure Now
Google AI Overviews and zero-click results are absorbing queries that used to send clicks. Here is what the data shows, what to measure, and how to adapt.
Sep 4, 2026 · 12 min read
Blog · Technical
IndexNow vs. robots.txt: What Actually Speeds Indexing
We tested three indexing signals across nine sites — IndexNow, sitemap pings, and organic crawl. The median time-to-index numbers, and the Google reality.
Feb 5, 2026 · 11 min read
Blog · Performance
The INP Fix Guide: From 600ms to Under 200ms
INP still fails on most sites in 2026. Here is why interactions hit 600ms — long tasks, main-thread bloat, layout thrash — and the five fixes under 200ms.
Feb 1, 2026 · 11 min read
Blog · SERP
SERP Features Cheat Sheet 2026: Ranked by CTR Lift
A guide to every current SERP feature in 2026 — featured snippets, People Also Ask, AI Overviews and more. Ranked by CTR lift with tactics to earn each one.
Jan 31, 2026 · 11 min read
Blog · Off-Page
How Google Actually Uses Internal Links in 2026
PageRank sculpting is folklore, contextual links are physics. How Google weighs internal links in 2026 — anchors, position, first-link rule — the playbook.
Jan 17, 2026 · 11 min read
Blog · Content
Short-Form Content in 2026: When 300 Words Beat 3,000
Short-form pages beat long guides on definition and how-to queries when they match intent. The format-over-length rule and the thin-content trap, explained.
Jan 10, 2026 · 11 min read
Blog · Technical
How to Audit Redirect Chains Without Screaming Frog
Redirect chains waste crawl budget and split link equity. A free audit workflow with server logs, curl, and spreadsheets — fix every chain in an afternoon.
Jan 9, 2026 · 11 min read
Guide · Strategy
Keyword Research: The 2026 Playbook
Find the keywords competitors miss — intent layering and SERP archaeology combined produce a repeatable clustering workflow for mapping search demand.
20 min · Beginner
Guide · Off-Page
Link Building Without Spam
Digital PR, original research, and unlinked-mention outreach — how to earn links that move rankings in 2026, plus tactics that quietly waste your budget.
16 min · Intermediate
Guide · SERP
SERP Features and Rankings: What the Data Says
SERP features change how your page is presented — not the ranking itself. Here is what the CTR data shows, what you can control, and tactics that compound.
9 min · Intermediate